Jack in the Box marketing has brass-balls.
They clearly understand their target demos. With this commercial they’re not afraid to market directly to one of their key constituents (the late-night drive-through stoner) in a manner that isn’t condescending.
In other commercials, they market heavily with original (not dubbed-over or translated) commercials for the Hispanic demo.
Keep in mind that the commercial above was actually pre-Napoleon Dynamite. The actor here should be given a Golden Globe.