One of these days, I'm going to get around to starting a bonafide blog site similar to Good Plastic Surgery, for the few examples of good marketing in the world. (And yes - I do realize that sites like this already exist, but I can do it better.)
It's amazing to me how many companies suck at marketing. But sometimes, rarely, a few actually succeed. Here's a few I like.
Slap Chop
Vince Offer is the Michaelangelo of infomercials. He should embrace his title, and pimp as many products on TV as he can.
The original Slap Chop informercial was entertaining enough, but as with everything, it aged. Enter DJ Steve Porter. For his own enjoyment, Porter took the original commercial and remixed it into this piece of art:
So what you ask? Well, after 4-million-plus hits on YouTube and tons of press, Offer decided to make a deal with Porter and actually air his remixed video on TV as an actual commercial - a marketing first.
Brilliant. I hope he sells 5 million more of these things.
Jack in the Box
Jack in the Box marketing has brass-balls.
They clearly understand their target demos. With this commercial they're not afraid to market directly to one of their key constituents (the late-night drive-through stoner) in a manner that isn't condescending. In other commercials, they market heavily with original (not dubbed-over /translated) commercials for the Hispanic demo.
Keep in mind that the commercial above was actually pre-Napoleon Dynamite. The actor here should be given a Golden Globe.
In closing...
I'm also all about the bad marketing.
Bookmark this page. I'll update it whenever I get a bug up my ass about someone's good marketing, or if I put up a site with regular posts about commercials, I'll let you know.