As part of the 18-34 demo these commercials are aimed at, I find these commercials intellectually akin to pumping a syringe full of bleach into the brain.
They say imitation is the highest form of flattery. In the case of esurance, they might as well be siphoning money out of Genndy Tartakovsky‘s personal bank account, because they’ve ripped off his animation style wholesale. Erin Esurance even fights robots in the same manner that Samurai Jack did in order to get some action/violence on the air.
Esurance’s big marketing claim to fame is that it’s online auto insurance: just quote, buy, print. Not that you can’t do that with any auto insurance company these days.
The other bullshit thing that esurance does with their marketing is claim that they are environmentally friendly by doing everything online. You see, they’re saving trees by not mailing you anything. Obviously, they could give a shit about trees, they’re saving money. Second, just about any other auto insurance company does the same thing.
Now, I’ll give credit where it’s due: obviously these commercials have been very successful for esurance. By all means, at the end of the day they’ve made Esurance a lot of money, because they can obviously afford to have them on TV 24/7.
As a consumer, if I see a commercial on TV this often, I know the company has to pay for those ads somehow: My premiums.
Recently, esurance has started putting other ads on tv that feature live-action actors and have nothing to do with Erin Esurance. And they’re painfully stupid, pointless and ineffective.
Bottom line: Price is not the bottom line in auto insurance, and it sure as shit isn’t saving the environment. I’d rather have quality auto insurance that will take care of me if I’m ever involved in an accident. esurance doesn’t bother to address this point.