I love Amazon.com, and not just because of the overpriced items and crazy shipping fees:
I love Amazon.com because it's been cursing at me like a sailor for years.
The attempt at "first-name-basis" personalization on Web sites and in emails is one of those antiquated ideas that I think is kind of silly in this day and age. I don't need a message that says Hello Brian. I know who I am, and I know why I'm on your site. So, I turn it around on them for my own enjoyment.
The images below are real, cropped screenshots. I didn't modify them, other than the first one to highlight the cursing for those slow on the uptake.
Aparently, by calling me names, it will give me incentive to look at their recommendations:
They don't even care to tone it down when there are little kids around:
That's right. It's my Amazon.com, and you will refer to me as "Fuckface":
The cursing even goes beyond the site and into your email:
Excite.com also is one of my favorite pottymouth sites. I like how it's right underneath their corporate logo:
Awesome.