What the white spots are on the Honeywell HRF-APP1 pre-filter. Instructions on how to install the pre-filter on your air filter. Where to buy cheapest.
Jack in the Box marketing has brass-balls.
They clearly understand their target demos. With this commercial they’re not afraid to market directly to one of their key constituents (the late-night drive-through stoner) in a manner that isn’t condescending.
Vince Offer is the Michelangelo of infomercials. He should embrace his title, and pimp as many products on TV as he can.
The original Slap Chop infomercial was entertaining enough, but as with everything, it aged. Enter DJ Steve Porter. For his own enjoyment, Porter took the original commercial and remixed it into this piece of art:
In the highly competitive car insurance market, appealing directly to the gay demo was stroke of genius.
Regardless of the truth, by claiming it was unintentional (essentially playing the “don’t ask / don’t tell” card) they’ve retained the anti-gay zealot customers they have too.
FINALLY, someone in auto insurance marketing mentions the primary reason to buy quality auto insurance:
“Cheap” insurance probably won’t take care of you if you are involved in an accident.
Microsoft has a long history of astoundingly bad marketing. Ballmer. Seinfeld. Baffling at best. And while there are a few notable exceptions, somehow Microsoft manages to fuck up even their successes.
Here’s a crash course on the bad marketing of Microsoft.
Check yourself Mac marketing. Your OS really isn’t bad, and your computers are pretty powerful. It’s the air of smug (and false) superiority you have that smells. Bad.
Mac vs PC. Please. A dichotomy that is as ubiquitous as it is completely erroneous. Look: Each is good. Each is different. Each is good for different things.
GoDaddy is successful for two reasons: big tits. Candice Michelle’s tits. Big fat tits.
They were the first web hosting company to have a Superbowl ad. This ad prominently featured tits.
I don’t care to argue about the sexism. I’m more interested in why they think tits would convince me to buy their web hosting.
So let’s take five seconds to get to know GoDaddy (beyond her tits) and see if anything is there.
Here’s a fantastic idea if you don’t want to sell any insurance whatsoever:
Cast the creepiest spokesman you can find for your television ads – preferably a spokesman so creepy that he comes off as a serial killer.
They say imitation is the highest form of flattery. In the case of esurance, they might as well be siphoning money out of Samurai Jack creator Genndy Tartakovsky’s personal bank account, because they’ve ripped off his animation style wholesale. Erin Esurance even fights robots in the same manner that Samurai Jack did in order to get some action/violence on the air.